What Google Thinks Of Your Site

How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic.

If you're a webmaster, you will already know how vital Google is to the success of your site, especially if you rely upon organic keyword rankings for your traffic. This free organic traffic from Google is highly desired by webmasters because it is extremely targeted and delivers high conversion rates.

In trying to reach the highest rankings possible, I (like most webmasters) have to be constantly aware of what Google thinks of my site and content. As a webmaster and marketer I have always geared my onlíne marketing towards Google. I have spent years building my keyword rankings within Google; if you take out the fact that it has nearly driven me insane, it has mostly been a positive experience.

This experience has also shown me it is indeed important for anyone to know how Google views and rates your site or content. The more knowledge you have, the better able you will be to tackle any obstacles and challenges that will come your way.

SERPs Is The Only Opinion That Counts

And like most webmasters, I try to find out as much about Google as is humanly possible, but Google doesn't give up its secrets easily. In fact, many webmasters would argue the only true opinion Google has of your site is shown in their SERPs - if your keywords/pages are ranked in the number one spots in Google's "Search Engine Results Pages" then Google must think your site or content deserves to be there.

However, there are other ways of finding out how Google is viewing your content. Below are several Google webmaster tools and things you can do to discover just how Google views your site or pages. They will give you a better picture of what Google thinks about your site.

Checking Your Content/Keywords In Google

One handy tool that will show you what Google thinks your pages consist of is located here:

https://adwords.google.com/select/KeywordToolExternal

Just type in your URL and tick off website content and you will get a listing of the major keywords Google has for your content. If your targeted keyword or keywords are not listed, then you have to do some re-writing.


Checking Your Backlinks In Google

If you want to find out how many backlinks your site has in Google, just open up Google Search and type in:

link:yourURL

and it will show you the number of backlinks you have.

Since Google doesn't give you all your existing backlinks, many webmasters also use Yahoo! to find a more exact number of links your site has on the web.

Just open Yahoo! and type in: linkdomain:yourURL

Now whether Google is using or considering all these backlinks is the big question? Finding the exact number of backlinks you have in Google has always been a problem because Google is not giving you the exact number or at least this is the general opinion of most SEO experts.

Another way I monitor my links in Google is to place quotation marks around my site name or my name "bizwaremagic" or "titus hoskins" and do a search in Google. This gives me the pages containing references to me or my site. This is usually 50,000 to 100,000 pages, I have also noticed my online income usually correlates as this number goes up or down.

Checking Your Indexed Pages In Google

Obviously, it is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.

You can see how many of your pages are indexed in Google by using the site command.

Just type into Google Search:

site:yourURL

A little while back, having your pages indexed in Google's Supplemental Index caused webmasters much stress as it seemed Google was judging these pages as "second class" pages. Since then, Google no longer uses the Supplementary Label in grading pages but that doesn't mean a supplementary index doesn't exist; just that Google has promised to crawl and consider these pages as well in any search query.


Checking Your Google Cache

You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.

Just type into Google Search:

cache:yourURL

Checking Your PageRank Within Google

Another tricky issue is PageRank. This is supposed to be the heart of Google's ranking system created by Larry Page and Sergey Brin; each link is considered a "vote" for your page and the higher the number of "votes" you have, the higher the PR your page receives. However, again Google is using "smoke and mirrors" to conceal your true PageRank mainly to cut out abuse and manipulation of their results. Some experts say PageRank still counts, other say it doesn't.

You can check your Google PageRank here:

http://www.iwebtool.com/pagerank_checker

From my own experiences, I have receíved more traffic when my site was at PR4 than I receíved when it was at PR6. What's important is getting high rankings for your targeted keywords... if you get top spots, it doesn't matter if your main index page (site) is PR4 or PR6, you'll still get the same amount of traffic. In other words, don't become too fixated on PageRank because Google in many cases is not letting you see the true PR of a webpage.

I would like to add one point to the whole PageRank issue and that has to do with perception. If you're running an online business, then having a PR8 site does matter for it will bring in more business and customers (especially if you're in the SEO industry) mainly because of the "perceived value" of your site or business.

What Google thinks does matter!

In other words, what Google thinks of your site can play a major role in your success. Mainly because, like it or hate it, Google has become the supreme authority on the web and what they say, counts. Therefore, you should always be paying special attention to just what Google is saying about your site and acting upon that knowledge accordingly.

Accounting outsourcing - what is it?

The services that provide such firms, limited only by your financial capabilities. Thus, the company can develop your accounting policies, draw up a balance sheet, arrange bank documents or completely take over the entire accounting.

Article 6 of Federal Law 21.11.1996 № 129 - Federal Law (Ed. from 03.11.2006) "On Accounting" reads as follows:

The responsibility for organizing the accounting organizations, law enforcement in carrying out business transactions have the heads of organizations.

Leaders of organizations may, depending on the volume of accounting work:
a). to establish an accounting service as a structural unit, headed by a chief accountant;
b). put in state office accountant
c). transmit on a contract basis accounting centralized accounting, a specialized organization or accountant-specialist;
g). maintain accounting records personally

So, what attracts outsourcing?

First, there is a real cost savings. If you fully entrust your accounting firm third-party company, you have no need to include its accounting. Hence, no need to equip jobs, pay wages bookkeeper, to acquire special software and books, stationery. Add to all listed above accountant must continuously improve their professional level, attending various seminars and refresher courses, and this entails additional costs.

In so doing, are also minimizing the state, which is particularly important for small businesses. Secondly, external accounting independence and objectivity. Ie independent of their employees with access to financial and economic activities of the organization, and able, in consequence, affect the welfare of business, especially in the case of dismissal and conflicts. And what little is not important, you strahuetes of labour disputes involving layoffs specialists.

Next, transmit such accounting firm can be at any stage, and in any condition. For example, if your chief accountant resigned itself to letting the balance, and the search for a new specialist you simply do not have the time, it is a good way out of the situation. Then, accounting outsourcing solves the problem of care and disease on holiday staffing accountant, and, consequently, retains full control over financial and economic activities of businesses throughout the year.

Next, the company carries out professional-stop processing of documentation specialists profile that minimizes the risk of penalties by the tax authorities.

And finally, if accounting documents stored in outsourcing companies, the tax will not check to you, and in-office outsourcing. Also I would like to note that, referring to the company-outsourcing, you get not one chief accountant and a staff of highly qualified professionals who work as a single mechanism debugged. In addition to the above, the availability of external accounting convenient to the implementation of investment projects, where an investor and manager - not the same person. In this case, easier to ensure the independence of accounting and impose controls on the "development investment".

Thus, the beneficial accounting outsourcing and those just starting their own business (no need to spend valuable time searching for an accountant, but simply refer to the company-outsourcing, which put the accounting in such a manner as required by our legislation and how it wants to see Head of the organization), and investors who are interested in independent monitoring the investment project, and those who must rebuild accounting or reduce its costs. The advantages of outsourcing accounting, as we can see a lot. But do not forget and disadvantages. The most important of which is the risk of information leakage. Therefore, many heads of organizations with distrust among the outsourcing companies.

In this regard, I would like to talk about the most important criteria that should guide the choice of outsourcing company.

Outsourcing company must guarantee the confidentiality of information, be responsible for the work done, which in turn is reflected in the contract. But should not forget the responsibility that rests squarely on the client: outsourcing company is responsible for the quality and timely implementation of the work assigned to it, for the accuracy, completeness and timely provision of background documentation responsibility rests squarely on the customer.

It is desirable that this was a legal entity. As experienced and highly qualified professionals prefer to work in organizations with the status yur.litsa. The reasons for this are several:

A). Yur.litso unlike IP (unfortunately this is the reality of our times) more often, and willingly work to declare. Accordingly, appreciating a specialist receives a guaranteed sots.paket and acceptable for themselves c / o p
B). In the eyes of customers (from nowhere this is not children - is psychology), compared with enterprise IP even sounds solid, reliable and stable.

The company must provide an integrated service. For example, accounting, legal services, software, training and recruitment. Accountant and a lawyer often work together, that is help each other in solving specific problems (for example, work with the treaties, tax disputes). Installing and upgrading accounting programs is a specialist in software.

Meanwhile, organizations, which in connection with their dynamic development and growth there is a need for staffing accountants, company-outsourcing is preparing the necessary specialist. In this case, perhaps two options: either to stop trains, prepares a specialist in relation to the specific work of the organization, either by picks, performing the role of human agency.
We practiced teaching small groups on specific issues of interest to customers.

May be considered the theme: the use spetsrezhimov, optimization of taxation. The course of training may include selected topics and not specifically related to accounting: the foundation of marketing, management, law, psychology of relationships in the team. Our experts can visit the company to train new employees on a coherent theme. Ie is produced in such a way that client, turning into one company, receives a sufficiently wide range of services.

A contingent of personnel outsourcing company to be uneven - ranging from the energetic young professionals with modern knowledge in the areas of finance, and ending with more mature but no less vigorous, professionals with extensive experience.

Seven Outsourcing Billionaires

Outsourcing and offshoring are two similar concepts that are often lumped together. By definition, the former is to purchase or subcontract from an outside source; the latter, on the other hand, can be done both within and outside a company.

These two practices, when combined, make up a phenomenon known as offshore outsourcing, a specialized field that has led seven of Forbes' billionaires directly to their fortunes.These seven men hail from just two places: Taiwan and India. The Taiwanese billionaires--Terry Gou and Barry Lam--lead companies specializing in contract manufacturing, namely in the production of electronics.

By contrast, India's offshore outsourcers have made their billions through software services. Wipro (nyse: WIT - news - people ), Infosys Technologies (nasdaq: INFY - news - people ) and HCL Technologies all have C-level executives who have worked their way to 10-plus digits through companies that provide global software and IT services.

Why have companies around the world chosen these Taiwanese and Indian companies to handle aspects of their business?

"The economics behind offshoring are really compelling, and customers usually do it for three reasons--they want specialized firms, [they want] to cut costs, and [they want] access to talent or specialized skills," said Robert Kennedy, a professor at the University of Michigan Business School.

The executive director of the William Davidson Institute, a nonprofit research and educational institute dedicated to the changes affecting companies in transition and in emerging market economies, Kennedy points out that it's often contract manufacturing businesses that offshore. These businesses have a need for specialized companies like Quanta or Hon Hai, and companies looking for software services are generally more focused on reducing costs and finding fresh talent.

There is such a rapid development of capital markets in other countries that even small discrepancies in salary and the cost of labor are significant. These billionaires have capitalized on the fact that developing countries are growing two to three times as quickly as countries like the U.S., essentially fueling an offshore outsourcing trend whose expansion appears to have few boundaries.

Source: Seven Outsourcing Billionaires